5 famous Myths associated with Social Media Marketing businesses must dispel

Businesses cutting across domains and expertise are laying emphasis on effective use of Social Media Marketing, considering its impact on scaling businesses. Over the years, companies have been working on strategies to milk it to the fullest. Rightly so! The new-age innovation has taken the corporate world by storm.

Digital Marketing is no more limited to a few famous companies. Notwithstanding business size and geography, it’s being leveraged to expand the business and materialize strategic goals.

Myths and Misconceptions

Over the years, businesses have integrated Social Media Marketing into their business strategy. However, there are tons of myths and misconceptions pertaining to the new-age innovation. Even you might have a few in your mind. Let’s burst myths and push them under the carpet forever.          

Myth#1: Unless the content goes viral, it’s not worthy     

It’s a poor myth that unless the content created goes viral, it’s not worthy. That’s not a proper way to leverage social media marketing. Digital Marketing isn’t all about creating a viral post. There’s more to it. Businesses must accept the fact that every post can’t be viral. Put in your best efforts and create insightful and unique content with the potential to grab eyeballs. The objective should be to gain higher visibility and attract the targeted customers.    

Myth#2: Old age customers aren’t there on Social Media

This is again a figment of imagination! Who told you that old age people aren’t there on Social Media? Undermining old age could prove out to be a disaster for your business. A sizeable number of old age people are active on Social Media, including Facebook. They could be your potential customers.         

Myth#3: Facebook PPC is a waste of time and resources    

Calling Facebook PPC a waste of time and resources wouldn’t serve any purpose for your business. Admit the fact that a substantial amount of companies are employing Facebook to further scale their businesses. Not apt to say that Facebook advertising generates likes only, not the business. A sensible Facebook advertising strategy if executed flawlessly under the mentorship of a professional digital marketer would certainly bring desired results – online footprints, likes, comments, and engagement. Besides, it’s a powerful tool to connect with existing customers and encourage brand loyalty.

Source: https://aarvinddigimark.wordpress.com/2021/06/29/5-famous-myths-associated-with-social-media-marketing-businesses-must-dispel/

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What does a digital marketing company or agency do for businesses?

How many businesses are familiar with the role of a digital marketing company? Truth is – barring a few, many businesses are not ready to recognize the importance of a digital marketing agency.

In this short yet powerful blog, we are going to highlight the significance of digital marketing and the role played by a digital marketing company in positioning the brand of a company. A professionally managed digital marketing company is a valuable partner for your business with expertise and skill-set to facilitate you scale your business.           

Before going into deep insights about the pivotal subject, let’s understand digital marketing in a layman’s language.

What’s digital marketing?

In this era of ruthless competition, companies are making serious efforts to lift their brand value and attract customers. In layman’s language, digital marketing is a systematic promotion of a brand, its services, and products using online channels. The sole objective is to – connect with existing and potential customers. It’s a highly broad area. It comprises promotion through channels like Facebook, Twitter, LinkedIn, Google, Instagram, etc. Furthermore, it also comprises promoting brand leveraging digital mediums like TV, Laptops, Computers, Mobile Phones, etc.     

Role of a digital marketing company

Just ponder over this incredible fact – according to research on digital marketing, approximately 80% of customers conduct Google research before finally making a decision. Sounds great! This finding obviously demonstrates the role of digital marketing. A professional digital marketing agency helps you to come up with a comprehensive and robust digital marketing strategy that attracts existing and potential customers.    

Let’s consider a few more interesting and significant data pertaining to digital space:

Blogging: Continued blogging enables companies to attract around 65 more leads in comparison to those companies who never post a blog or seldom do blogging.   

SEO: SEO-enabled marketing boasts a conversion rate of 14.6%. It’s way higher than the 1.7% conversion rate delivered by usual outbound methods.        

These three key facts and figures clearly depict the pertinent role a trustworthy digital marketing company and SEO Company can play in redefining the business. 

Ingredients of digital marketing 

Digital marketing is a broad umbrella that comprises numerous elements, including:

• Content marketing
• Email marketing
• Search Engine Optimization
• Social Media Marketing
• Video marketing
• Mobile marketing
• Online advertising

That’s not all! There are layers, and then there are layers within layers!

Source:https://aarvinddigimark.wordpress.com/2021/06/16/what-does-a-digital-marketing-company-or-agency-do-for-businesses/

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