How is SEO Important For Businesses?

SEO comprises multiple elements and hacks. In simple language, it’s a process or hack that makes your business website more visible in the Google search engine. As a result, website ranking gets increased in SERP (search engine result page).

Benefits of SEO for Businesses

Considering the benefits of SEO, companies cutting across genres and geography are integrating it into their business, especially small businesses. More visibility in search engines means more traffic and more business opportunities. With the help of SEO services in Ahmedabad, you can enhance the ranking of your website.

SEO Activities

SEO activities and hacks are divided into off-page and on-page activities. Collaborating with a leading SEO services in Ahmedabad would be highly beneficial for your business.

Off-page SEO

As the name indicates off page SEO comprises external activities that take place away from your website. Backlink building is one of the crucial activities for off-page SEO. How does it help? Quality backlinks to your site from external sources indicate to search engines that your business website is important for audience looking. It means this exercise helps in building authority.

On page SEO

On-page SEO means activities that take place on a website to enhance web traffic. Here content is the king. Content engages the audience and builds trust factor. It’s all organic.

It's a fact that the higher rank your website gets on a search engine result page; the more likely prospective customers will view your business website. Subsequently, the chances of getting leads and sale increases. Don’t wait! Hire an SEO service in Ahmedabad Now!

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Start Integrating Digital Marketing Into Your Business

Don’t dare to undermine the magic of digital marketing in nurturing the growth of your business, especially small businesses. Considering the benefits of the new age technique to lift business to the next level, companies cutting across genre and geography are joining hands with digital marketing company Ahmedabad.

Important statistics of digital marketing

1. There are close to 1.5 billion social media users across the globe
2. Welcome emails have an average open rate of around 82%
3. About 75% of salespeople who use social media show better performance than their friends
4. Around 55% of buyers conduct research through social media
5. 20-40% of webinar attendees are prospects (lead)
6. Around 43% of e-commerce traffic arrives from organic Google searches
7. People spend close to 3.5 hours per day on mobile devices
8. Around 95% of millennials compare online deals with their mobile device
9. There are around 5.11 billion mobile users in the world

Digital marketing services in Ahmedabad are witnessing a substantial rise in their growth as companies irrespective of domain are knocking at their doorstep to seek a solution to transform their business digitally.

Can you ignore the benefits of digital marketing

1. High return on low investment
2. Easy to analyze and measure
3. Simple to adjust and restructure
4. Target the targeted audience
5. Reach globally at minimum efforts and investment
6. Greater engagement with customers

Only ignorant can undermine the benefits of digital marketing.

Hire digital marketing services in Ahmedabad

It pays off to join hands with a leading branding agency in Ahmedabad. A digital marketing company is a professionally managed company with trained and experienced professionals to plan, and develop a digital marketing strategy that has the capability to change the destiny of your business!

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Digital Marketing: A remarkable way to transform your business

 According to a reliable market research company, there are about 4.9% billion global internet users as of 2021, driven by innovation and technological advancement in the IT field and the growing credibility of digital technology. As a result, full digital marketing solutions providers have assumed significance. Over the years, businesses have realized the importance of end-to-end digital marketing providers. Rightly so!   

In this blog, we are going to highlight the benefits of digital marketing for businesses, especially small businesses. Before we take a deep dive into the subject, it makes sense to share some of the major statistics related to digital marketing.             

• Around 96% of online adults use social media regularly 
• Approx. 28% of marketing budgets are spent on content by B2B Marketers 
• Facebook drives more referrals than any other social platform
• The top three marketing priorities for B2B comprise content marketing, social media marketing, and branding & website 
• Blogs that integrate appealing images attract 94% more page views
• A person spends around 2.5 hours per day on social media    
• Around 45% of consumers consider influencer’s recommendations for a product/ service 
• Around 500 million active Instagram story users worldwide  
• Facebook has around 2.3 billion active monthly users 
• Around 75% of digital marketers consider social media marketing effective 
• About 55% of social browsers leverage social media to research products 
• Around 3.75 billion people use social media globally
• About 48% of the world's population has a presence on social media

Considering the above statistics, do you think businesses can undermine the role played by full digital marketing solutions providers, especially small businesses in changing their fortune?   

What exactly is digital marketing?     

In simple words, digital marketing is defined as a technology-driven method to connect with potential customers and drive them to spend time and buy a product or service up for sale on a website or social media. Professionally qualified full digital marketing solutions provider at the outset evaluates your business on various parameters, like the audience, age group, geography, etc. Subsequently, the professional designs a thorough digital marketing strategy comprising, goals, budget, timeline, etc.   

Track, monitor, and redefine   

With digital marketing, the biggest benefit you have is – you can easily track, and monitor the strategy. If you are not getting the result, you are looking for, you can redefine your marketing strategy. Google analytics allows you to examine the performance of your ad, the number of leads, the audience showing interest, etc. But again, it’s better to consult a full digital marketing solutions provider. 

Hiring an expert pays dividends  

We are sure, you would agree that an expert is an expert. They know what will work in your favour and what not. The world of digital marketing is so vast, full of possibilities, ways, and ideas. The more you experiment, the better you will learn. We recommend you enter into a dialogue with an end-to-end digital marketing provider. You would be surprised to learn the immense possibilities and hacks the new age technology brings along!      

Conclusion       

We think the picture is crystal clear now. Digital marketing is changing the fortune of businesses, irrespective of domain. Don’t hesitate to hire a full digital marketing solutions provider.

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How does local SEO benefits small businesses?

 In this blog, we are going to focus on the importance of local SEO for small businesses. As an owner of a business, you look for hacks, ideas, tools, gadgets, etc. that can gain the attention of prospective clients and increase the sale of the company. Many of you have about the digitally operated hack SEO. However, not many businesses know its importance in their business. This business-centric blog will help you learn about the business critical hack. 

Before we move forward, it makes sense to learn about it. 

What is a local SEO?   

In simple words, it is an art driven by technology to optimize your website for a specific geographic location. Let’s understand this further, using this hack your business ranks higher in your local area and targets the audience looking for your kind of product or service in your vicinity. When you as a local business service provider make your business available locally online, you have a higher probability to target your audience.   

Many businesses ignore the importance of this new hack 

Many small and medium-sized businesses still undermine the importance of optimizing local business through local SEO and organic SEO. However, you can’t ignore the statistics related to the surprising hack. 

Important statistics about local SEO for small businesses 

• About 46% of all searches are related to location (local search)            
• Google receives around 3.5 billion searches every day                                     
• Close to 1.6 billion searches every day on the Google search engine reflect local intent     

• Small to medium businesses that don’t have any local SEO strategies miss nearly half of all Google searches       

• Around 95% of users search online to find a local business     

  

• Approx. 70% of customers visit a local store after finding information online     

Now, tell us, can you take the risk of ignoring the local SEO? Considering the above statistics, a variety of small businesses and local business service provider is integrating local SEO into their marketing strategy. Rightly so. Sooner or later, you will realize the importance of this technology-driven hack for small businesses. 

From the key statistics, let’s now shift our focus to the core issue of this blog, the benefits of the hack for small businesses   

Benefits of local SEO services for local businesses 

• Enhanced local traffic     

• Higher conversion rate
• Low advertising cost 
• High dividends 
• High returns on low investment 
• Superior conversion rates 
• Continuous business growth  
• Long-lasting rankings
• Bypass competition 
• Get reviews 
• Get links from neighbouring business 
• Mobile Optimization 
• Build your business community  

Numerous small and medium-sized businesses are drawing benefits from the digitally executed hack. Let's now share a few examples of businesses that are benefitting from this. A local tattoo shop, a boutique store, a readymade garment store, a shoe store, a fast food joint, etc. are changing the face of their business with the hack. Before you start implementing the hack, you can connect with a leading organic SEO service provider. Their professional expertise will help you learn more about the hack and how it can benefit your business locally. 

Conclusion                                    

We are sure, this blog has solved many of your doubts and queries. Yet, it’s better to consult an expert in this field.

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PPC For Lead Generation: How To Get Leads And Increase Sale

 Ask any business owner, why is he running a business. The answer to this important question is revenue generation, economic growth, and fulfill his/ her aspirations. And it can only be possible when you get customers consistently. PPC marketing services implemented with the support of a PPC expert has emerged as one of the important digital marketing strategies to generate leads.     

This guide is going to help you how to draw benefits from PPC advertising to get leads and increase sales for your business.   

Before we move forward, let’s learn about the key business tool in simple language. 

Learning about PPC

PPC stands for Pay Per Click. It is an advertising and marketing strategy used with the support of Google Ads (Google Adwords) to get more leads and grow your business to the next level. When you advertise your business on Google, a message is broadcasted across a widespread audience searching for your kind of product or services.     

For in-depth information, you can connect with a notable PPC services company.    

With the help of PPC executed by a prominent PPC services company, you can immediately find yourself on page one and in front of people's eyes. These people are your prospect as they are searching for your kind of product or service to find a solution for their problem. Whenever somebody clicks on the PPC ad, a defined amount is deducted from the allocated budget. Prospect fills a form with a few fields. The information collected serves as a lead.          

PPC is only suitable for e-commerce websites    

This is a misconception that PPC is suitable for e-commerce-based businesses only. In this guide, we will address this myth. It has been proved that PPC management services are suitable for a variety of businesses, like retail fashion, food processing, academics, financial and baking services, manufacturing, etc.                 

Purpose of lead generation through PPC marketing services 

The main objective behind the lead generation by PPC experts is to get prospects into the lead-tracking system. It is called a funnel. This funnel is tracked, monitored, and evaluated continuously. Never undermine any lead present in the funnel. Every lead is a prospect. 

Leads obtained are shared with the sales team along with the information collected, like name, contact number, email address, etc.   

It’s now time to focus on the benefits and advantages of PPC marketing services. 

• Get the attention of visitors looking for your kind of services or product 
• Get instant keyword ranking and traffic
• Control and manage your bidding    
• Evaluate market requirements and tweak your strategy according to market
• Start growing your funnel     

Important tips for improving your lead generation performance   

• Get the attention of the visitors with exciting offers 
• Launch and use focused landing pages 
• Keep form minimal (only a few fields)
• The lengthy form is likely to be ignored as people don't like to fill out lengthy forms.
• Develop trust and credibility with your customers 
• Avoid sharing fake information or any offer which you can’t meet    

Bottom-line 

The success of PPC campaigns depends on the expertise of PPC specialists. PPC has to be relevant. Prospective customers can search for products or services offered by your company according to their convenience, at any given time. Advertising platforms have the competency to depict a targeted ad the moment a search is happening.    

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Why is SEO important for small businesses company?

 With billions of people using the Google search engine to get a variety of information, find solutions for their queries, etc., it makes sense to showcase your website and web pages in the search engine. So, how can small businesses find themselves in search engines? How does SEO company Ahmedabad help small businesses? Why do small businesses hire SEO services providers? In addition to these, we are going to answer many other important questions in this blog. 

Before we move forward and take a deep dive, let’s take a glance at a few important statistics. 

Important statistics related to SEO 

• About 70% of online experience starts with a search engine like Google
• Google holds about 92% of the total search engine market share 
• About 61% of B2B marketers are of the view that SEO and organic traffic generate more leads in comparison to any other marketing initiative     
• Approx 65% of all shopping starts with an online search, even if the purchase happens in a store  
• About 70% of digital marketers are of the view that SEO is better in comparison to PPC, for generating leads and sales        

What does the picture depict?     

 Things are quite clear. SEO plays a significant role in establishing your company as a brand and in driving traffic to your websites. Small businesses cutting across domains are drawing benefits and advantages from the digital technology-driven hack. 

Why should small businesses choose SEO? 

Let’s now shift our focus to the core subject of this blog, the significant reasons for small businesses to choose organic SEO.    

Increase website traffic 

This is one of the prime objectives behind the SEO services, to improve your small business website’s page ranking for target keywords. The higher your website’s pages are on the search engine, the more website traffic your website will get.       

Reach your target audience 

By hiring a leading digital marketing company to optimize your website’s organic SEO, you are implementing a strategy to connect with your targeted audience. When a potential customer enters a keyword, your website’s pages find themselves in the search engine page results with an answer.       

Promote your small business for free       

Sounds a bit surprising! But it’s a fact. With the support of SEO Company Ahmedabad, you can start promoting your products/ services for free. Unlike search engine ads, SEO doesn’t require investment to promote your website. Content quality makes the difference. As long as your content has the quality to engage your customers, you have the opportunity to drive traffic and your pages will rank higher.      

Optimize the user experience

Apart from quality SEO, your website should reflect a great user experience. It depends on factors like how fast your business website loads, website structure, content quality, etc. These factors are considered by the search engine to rank your pages. For in-depth information, you can get in touch with a leading digital marketing company.        

Don’t ignore offsite SEO

That's true. Don't ignore the offsite SEO of your website. Search engine algorithms consider other websites to establish your website's credentials. Therefore, it makes sense to focus on offsite SEO as well. Generally, people give more weightage to onsite SEO than offsite SEO. It's a wrong practice. In this regard, you can have a session with an SEO services expert. 

Conclusion                 

Never underestimate SEO. Start integrating the important hack in your business.   

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What is the importance of Social Media Marketing Services for businesses?

 Over the years, social media marketing has become one of the most significant aspects of digital brand development. Companies cutting across domain expertise are drawing several benefits from the technology-driven hacks and methodology. Leveraging its advantages, businesses are reaching millions of customers worldwide. Within a short span of time social media marketing services has attained a respectable position.     

What do you understand about social media marketing?    

Social media marketing (SMM), isn’t a new term. Almost everyone has heard about it. Before making further explanation, let’s understand the term in common man’s language. 

According to digital marketing experts, SMM signifies the use of various social media platforms to reach out to the audience. It could be for:

• Brand development
• Increase sales
• Generate website traffic

Companies ranging from startups to midsize, MNCs to global giants are integrating the hack in their business strategy to push their business towards growth. Leading social media marketing agency is helping companies in this regard with their expertise in   

Important statistics regarding the new age hack

The following statistics reaffirm the important role of the modern platforms:            

• A person spends around 2.5 hours per day on social media
• Around 3.75 billion people use social media globally
• About 48% of the world population has a presence on social media
• Facebook has around 2.3 billion active monthly users
• Around 75% of digital marketers consider social media marketing as effective
• About 55% of social browsers leverage social media to research products
• Around 45% of consumers consider influencer’s recommendations for a product/ service
• Around 500 million active Instagram story users worldwide

There are many social media marketing companies across India. Western India’s leading business hub, Ahmedabad isn’t far behind. On the contrary, the city has several digital branding companies. Experience and quality matter a lot in this era of cutthroat competition. Only choose the top social media marketing company in Ahmedabad for your business. It pays dividends! Mind it!   

Benefits of Social Media Marketing for businesses 

Google love social media marketing

Yes, the methodology is ideal for SEO. Major social media platforms are drawing substantial searches on the Google search engine.

Social Media is proof of your brand     

That's right. Social Media ensures credibility. Millions of people search online, reasons may vary. They try to cross-check to ensure credibility. Since your presence is there on various social media platforms, you are winning the trust of the customers and prospects. As a result, businesses are hiring social media marketing services.   

SMM is affordable

In comparison to traditional marketing, SMM is affordable. Using a low budget, businesses are expanding their reach and business. Calling it cheap wouldn’t be fair, it’s affordable. It is one of the most cost-effective modes to scale-up your brand. Therefore, companies are collaborating with social media marketing company.

Reach global audience   

SMM allows your business to go global. You don’t have to spend millions to cross frontiers. This is one of the beauties of the SMM. From your office in Chennai, Tamil Nadu, India you can target customers of the US and South Africa. That too within your budget. Sounds exciting! 

Optimized brand awareness

Social media marketing has become one of the most profitable digital marketing platforms that have the potential to increase your business’ brand visibility. Don’t’ think twice to hire Social media marketing agency.           

Conclusion

If you are not using the modern branding hack, intentionally or unintentionally, you are missing out on an incredible marketing opportunity to push your business to the next level.       

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