Why is SEO important for small businesses company?

 With billions of people using the Google search engine to get a variety of information, find solutions for their queries, etc., it makes sense to showcase your website and web pages in the search engine. So, how can small businesses find themselves in search engines? How does SEO company Ahmedabad help small businesses? Why do small businesses hire SEO services providers? In addition to these, we are going to answer many other important questions in this blog. 

Before we move forward and take a deep dive, let’s take a glance at a few important statistics. 

Important statistics related to SEO 

• About 70% of online experience starts with a search engine like Google
• Google holds about 92% of the total search engine market share 
• About 61% of B2B marketers are of the view that SEO and organic traffic generate more leads in comparison to any other marketing initiative     
• Approx 65% of all shopping starts with an online search, even if the purchase happens in a store  
• About 70% of digital marketers are of the view that SEO is better in comparison to PPC, for generating leads and sales        

What does the picture depict?     

 Things are quite clear. SEO plays a significant role in establishing your company as a brand and in driving traffic to your websites. Small businesses cutting across domains are drawing benefits and advantages from the digital technology-driven hack. 

Why should small businesses choose SEO? 

Let’s now shift our focus to the core subject of this blog, the significant reasons for small businesses to choose organic SEO.    

Increase website traffic 

This is one of the prime objectives behind the SEO services, to improve your small business website’s page ranking for target keywords. The higher your website’s pages are on the search engine, the more website traffic your website will get.       

Reach your target audience 

By hiring a leading digital marketing company to optimize your website’s organic SEO, you are implementing a strategy to connect with your targeted audience. When a potential customer enters a keyword, your website’s pages find themselves in the search engine page results with an answer.       

Promote your small business for free       

Sounds a bit surprising! But it’s a fact. With the support of SEO Company Ahmedabad, you can start promoting your products/ services for free. Unlike search engine ads, SEO doesn’t require investment to promote your website. Content quality makes the difference. As long as your content has the quality to engage your customers, you have the opportunity to drive traffic and your pages will rank higher.      

Optimize the user experience

Apart from quality SEO, your website should reflect a great user experience. It depends on factors like how fast your business website loads, website structure, content quality, etc. These factors are considered by the search engine to rank your pages. For in-depth information, you can get in touch with a leading digital marketing company.        

Don’t ignore offsite SEO

That's true. Don't ignore the offsite SEO of your website. Search engine algorithms consider other websites to establish your website's credentials. Therefore, it makes sense to focus on offsite SEO as well. Generally, people give more weightage to onsite SEO than offsite SEO. It's a wrong practice. In this regard, you can have a session with an SEO services expert. 

Conclusion                 

Never underestimate SEO. Start integrating the important hack in your business.