In this era of cut-throat competition, businesses with a continued focus on digital marketing will succeed, while businesses living in denial mode will have to pay the heavy price. Digital marketing has been thriving of late. Ignoring the new age marketing hack could prove out to be disastrous for business. In this succinct article, we strive to unravel the importance of digital marketing.
Can’t ignore the facts
Consumers and buyers alike are leveraging social media platforms to reach out to their potential service providers and buyers. Here are a few key findings to validate the importance of social media marketing:
- 2 billion social media users every day
- An individual spends 142 minutes per day
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
This is just a tip of an iceberg! Further interpretation of the above statistics will leave you spellbound. Imagine the impact of 3.2 billion social media users on businesses. Yet, many businesses living in their own fabricated bubble. The Sooner, you realize it’s catastrophic to undermine the significance of Digital Marketing in Ahmedabad, the better it will be for you and your business.
Let’s further understand the significance of digital marketing!
Online audience
According to digital marketing experts, people develop a certain perception about the company, services, and products through their online presence. Robust, creative, and persuasive content further elevates the image perception, which translates into business. On the other hand, companies with poor online strategies experience a brand downfall.
Dwindling traditional marketing
With the emergence of digital marketing, traditional marketing hacks are facing a sustenance crisis. Modes like hoardings, banners, and newspaper and TV ads are losing their luster, while, digital marketing ads immediately grab attention.
Digital marketing is Affordable
In comparison to traditional marketing solutions, digital marketing is less expensive. In fact, it’s affordable. Even a small size company can utilize digital marketing. Traditional marketing is beyond the reach of small size company. Money saved could be utilized on other key resources. Website and social media channels don’t require huge investment; however, they lead to a cascading impact on business.
Customer engagement and retention
Digital marketing enables you to engage the existing and targeted audience through exciting posts and quizzes. Never ignore the feedback. In case, a customer has provided feedback, without wasting time, speak with the customer, address the issue. Ignoring customers could compel them to switch sides. As a businessman, you can afford that. Every customer is a potential business. Never take them for granted. Digital marketing in Ahmedabad is growing exponentially.
Keep your reputation intact
A mere online presence wouldn’t add to the reputation of your business. A constructive and comprehensive strategy is required to continuously maintain the brand reputation online. A bad company or product review could wreak havoc. Immediately take note of it. Address it. Otherwise, it will impact loyal as well as the targeted audience.
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