February 2022 ~ WELCOME TO AARVIND DIGIMARK LLP

Every day new companies are formed. They are all set to compete with the already existing hundreds of companies. Companies are leaving no stone unturned to stay viable and beat the ruthless competition. Hundreds of marketing campaigns have been launched. Tons of hacks are getting used. Emerging gadgets and technology are getting capitalized. Why? Ultimately, it's a race to establish itself as a brand, grab the attention of the customers.

For a startup, a digital marketing company helps in business growth, brand awareness, and brand elevation.

This blog will be an eye-opener for businesses, especially startups as you look for an affordable business methodology to build your brand from scratch. As we all know the majority of startups encounter financial issues to further their business goals. In such a scenario, digital marketing acts as a much-needed cushion to take the brand to the next level.

Important statistics you can’t ignore

As we move forward, it makes sense to learn about the important statistics of digital marketing.

Around 65% of Millennials face (Fear of Missing Out)
About 25% of people start browsing social media, the moment they wake up
About 27% of people head to social media right when they wake up
90% of all online interactions begin with a search engine, like Google
Google receives around 75,000 searches every second
There are close to 3.2 billion social media users every day
On an average, an individual spends 142 minutes on social media every day
About 70% of customers who get a good experience with a brand through social media are likely to recommend that product/ service to their friends, close kin
About 95% of the population own a mobile
Close to 50% of consumers use mobile devices to explore new brands, products, etc.
Around 88% of customers don’t resume to a website if it gives bad experience
Close to 80% of consumers say that positive product reviews impact their shopping decision

Benefits of digital marketing for startups

Let’s now move towards the most important section of this blog, the benefits, and advantages of digital marketing companies. There are numerous companies offering online brand-building services. Digital marketing in Ahmedabad is witnessing excellent growth, fueled by business-centri cpoliciesof local and central governments.

Increase customer loyalty with regular communication
Freedom to engage at every buying stage
Target the perfect audience
Create a lead funnel
Brilliant conversion rates
Measure efforts and strategies
Develop brand credibility
An affordable approach
Adjust goals and budget easily
High ROI

Fits budget of all

This is one of the highlights of the hack. Digital marketing fits the budget of and all. Whether you are a one-month-old startup without any funding support, or a startup seeing exponential growth, backed by angel investors, it’s apt for you.

Here are the benefits for startups:

In this era of ruthless competition, hundreds of businesses are drawing benefits and advantages of the new age phenomenon. Rightly so, as the hack is the need of the hour. If you aren’t using it, you are missing significant development.

Join hands with Aarvind Digimark

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, and PPC.

if you are a startup looking for a reliable digital marketing partner, then end your search with Aarvind Digimark!

This is an era of digital technology. Digital gadgets, digital apps, digital platforms, digital hacks, digital marketing, etc. are getting prominence these days for obvious reasons. Companies cutting across geographies and domain expertise are leveraging the modern phenomenon to scale their business and make inroads into a new market.

Signs are clear, in this blog we are going to focus on social media marketing and a host of other prominent issues about its importance and benefits for corporate companies.

Before moving forward, it makes sense to understand the fundamentals.

Learning about Social Media Marketing

It is also known as SMM in short. Social Media Marketing refers to the process, methods, and hacks used to promote content on a wide range of social media platforms, including Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.

Digital content

So, what type of content is shared on digital platforms? Content is the king in this era of cutthroat competition. Here is the list of different types of content that are popularly shared on various digital windows:

Images/ Pics
Audio
Infographics
Videos
Blogs/ Articles
Microblogs

Depending on their business requirements, companies create and tweak the content. Content should be in line with your business goals and targeted audience. What works for a manufacturing company may not work for a hospitality company, for example, a hotel or a fast food joint.

Coming to the objective behind social media marketing, its objective is to drive an outcome in terms of awareness creation, audience engagement, etc.

Important social media statistics

Key statistics about the new age phenomenon reflect that it is driving change for corporate companies, be it a start up, small scale, or medium-sized company. In this section, we are going to share a few remarkable statistics. According to research on this subject, over 55% of the world population is present or active on social media. That’s why it is critic alto integrate social media into brand-building strategy.

As of October 2021, around 4.5 billion people are active on different social media platforms
85% of marketers believe that sort videos are among the effective tool of marketing
Around 55% of social browsers rely on social media to research products
Facebook has around 1.9 billion daily, active users
Around 98% of Facebook users access the platform on mobile devices
Facebook’s stories have around 500 million daily viewers
Twitter has around 211 million daily, active users
Around 60% of Instagram users are below the age of 34
LinkedIn has around 800 million active users in 200 countries
More than 45% of all social media traffic to the company website comes from LinkedIn

Benefits of the wonderful medium

Create brand awareness and recognition
Drive traffic
Increase sale
Measure success
Reach the targeted audience

It is affordable

This is one of the most significant reasons why corporate companies prefer social media marketing over traditional marketing. It's cost-effective. Anyone can use it with a small budget. You don’t have to invest a big sum of money to get brand traction.