This is an era of digital technology. Digital gadgets, digital apps, digital platforms, digital hacks, digital marketing, etc. are getting prominence these days for obvious reasons. Companies cutting across geographies and domain expertise are leveraging the modern phenomenon to scale their business and make inroads into a new market.
Signs are clear, in this blog we are going to focus on social media marketing and a host of other prominent issues about its importance and benefits for corporate companies.
Before moving forward, it makes sense to understand the fundamentals.
Learning about Social Media Marketing
It is also known as SMM in short. Social Media Marketing refers to the process, methods, and hacks used to promote content on a wide range of social media platforms, including Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.
Digital content
So, what type of content is shared on digital platforms? Content is the king in this era of cutthroat competition. Here is the list of different types of content that are popularly shared on various digital windows:
- Images/ Pics
- Audio
- Infographics
- Videos
- Blogs/ Articles
- Microblogs
Depending on their business requirements, companies create and tweak the content. Content should be in line with your business goals and targeted audience. What works for a manufacturing company may not work for a hospitality company, for example, a hotel or a fast food joint.
Coming to the objective behind social media marketing, its objective is to drive an outcome in terms of awareness creation, audience engagement, etc.
Important social media statistics
Key statistics about the new age phenomenon reflect that it is driving change for corporate companies, be it a start up, small scale, or medium-sized company. In this section, we are going to share a few remarkable statistics. According to research on this subject, over 55% of the world population is present or active on social media. That’s why it is critic alto integrate social media into brand-building strategy.
- As of October 2021, around 4.5 billion people are active on different social media platforms
- 85% of marketers believe that sort videos are among the effective tool of marketing
- Around 55% of social browsers rely on social media to research products
- Facebook has around 1.9 billion daily, active users
- Around 98% of Facebook users access the platform on mobile devices
- Facebook’s stories have around 500 million daily viewers
- Twitter has around 211 million daily, active users
- Around 60% of Instagram users are below the age of 34
- LinkedIn has around 800 million active users in 200 countries
- More than 45% of all social media traffic to the company website comes from LinkedIn
Benefits of the wonderful medium
- Create brand awareness and recognition
- Drive traffic
- Increase sale
- Measure success
- Reach the targeted audience
It is affordable
This is one of the most significant reasons why corporate companies prefer social media marketing over traditional marketing. It's cost-effective. Anyone can use it with a small budget. You don’t have to invest a big sum of money to get brand traction.
Join hands with Aarvind Digimark
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, and PPC.
As a business, if you are looking for a reliable digital branding partner for the SEO of your website, then end your search with Aarvind Digimark!
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