Companies leveraging digital marketing to scale their growth

Businesses cutting across domains are swiftly moving towards digital marketing services in India to scale their growth. Yet, there are substantial numbers of companies that remain defiant and remain in a self-created bubble. Ignorance is bliss. Not always true. However, it could prove out to be disastrous. How long skeptics could undermine the already emerging beacon.

Conventional methods of marketing, including newspaper ads, radio advertising, and hoardings are swiftly losing their credibility. What has worked in the past, might not work in the current scenario. Technology is dynamic, keeps on evolving.

Open your eyes

Since you’ve made up your mind to ignore the watershed development, doesn’t mean that the whole world is going to undermine it. In contrast, Digital Marketing Services in India and Digital Marketing in Ahmedabad are being leveraged by companies, institutes, and influentials, be it manufacturing, healthcare, or hospitality.     

Mindboggling statistics   

• Global B2C e-commerce sales are expected to grow exponentially, to reach $4.5 trillion by 2021.
• Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.  
• The search traffic help generated 65% of total e-commerce sessions.
• SEO enables 1000%+ more traffic in comparison to organic social media.  
• 60% of smartphone users have contacted a business directly using the search results.    
• 2 billion social media users every day.    
• An individual spends 142 minutes per day.
• 70% of consumers recommend products/services to others.
• 2 million businesses leverage Facebook advertising.

Impact of digital marketing services     

In this article, I'm making an honest attempt to share with you the impact of digital marketing on the corporate world. Here are a few advantages of digital marketing:

Engaging and persuasive 

Emerging technology has given birth to a range of Social Media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram among others. These channels empower companies and celebrities to post a wide range of content and connect with their admirers and followers in real-time. Response and feedback of posts enable the businesses to evaluate the strategy. Exceptional response to a post means, it’s being appreciated by people, especially the targeted audience. 

Can you imagine a similar scenario in conventional advertising? It’s near to impossible. Can you measure the impact of a banner mounted at the heart of the city? Not really possible. That’s the charisma of the Digital Marketing Services in India. Feedback received could be evaluated in real-time.

Affordable and cost-effective   

Businesses face cost challenges in implementing marketing strategies. Conventional marketing, including print ads and banners, requires a big budget. On the other hand, digital marketing ads are affordable and cost-effective. Digital ads are agile; businesses can plan strategies according to their budget. Digital marketing offers solutions for everyone, be it a small size startup or a prominent business conglomerate.

Source: https://aarvinddigimark.wordpress.com/2021/04/26/digital-marketing-provides-the-best-returns-on-investment-currently/ 

Read More

Stop Ignoring Digital Marketing Services; It’s Dangerous To Your Business

In this era of cut-throat competition, businesses with a continued focus on digital marketing will succeed, while businesses living in denial mode will have to pay the heavy price. Digital marketing has been thriving of late. Ignoring the new age marketing hack could prove out to be disastrous for business. In this succinct article, we strive to unravel the importance of digital marketing.

Can’t ignore the facts 

Consumers and buyers alike are leveraging social media platforms to reach out to their potential service providers and buyers. Here are a few key findings to validate the importance of social media marketing: 

• 2 billion social media users every day
• An individual spends 142 minutes per day
• 70% of consumers recommend product/ service to others
• 2 million businesses leverage Facebook advertising

This is just a tip of an iceberg! Further interpretation of the above statistics will leave you spellbound. Imagine the impact of 3.2 billion social media users on businesses. Yet, many businesses living in their own fabricated bubble. The Sooner, you realize it’s catastrophic to undermine the significance of Digital Marketing in Ahmedabad, the better it will be for you and your business.

Let’s further understand the significance of digital marketing!  

Online audience      

According to digital marketing experts, people develop a certain perception about the company, services, and products through their online presence. Robust, creative, and persuasive content further elevates the image perception, which translates into business. On the other hand, companies with poor online strategies experience a brand downfall.                       

Dwindling traditional marketing

With the emergence of digital marketing, traditional marketing hacks are facing a sustenance crisis. Modes like hoardings, banners, and newspaper and TV ads are losing their luster, while, digital marketing ads immediately grab attention.             

Digital marketing is Affordable

In comparison to traditional marketing solutions, digital marketing is less expensive. In fact, it’s affordable. Even a small size company can utilize digital marketing. Traditional marketing is beyond the reach of small size company. Money saved could be utilized on other key resources. Website and social media channels don’t require huge investment; however, they lead to a cascading impact on business.         

Customer engagement and retention     

Digital marketing enables you to engage the existing and targeted audience through exciting posts and quizzes. Never ignore the feedback. In case, a customer has provided feedback, without wasting time, speak with the customer, address the issue. Ignoring customers could compel them to switch sides. As a businessman, you can afford that. Every customer is a potential business. Never take them for granted. Digital marketing in Ahmedabad is growing exponentially.   

Keep your reputation intact             

A mere online presence wouldn’t add to the reputation of your business. A constructive and comprehensive strategy is required to continuously maintain the brand reputation online. A bad company or product review could wreak havoc. Immediately take note of it. Address it. Otherwise, it will impact loyal as well as the targeted audience.  

Read More